Zhejiang's Financial Services Benchmark Against International Frontiers, Pooling Efforts to Foster a New Paradigm for Global Trade in Services

From June 2 to 4, 2026 Zhejiang Service Trade (Europe) Financial Services Exhibition, hosted by the Department of Commerce of Zhejiang Province, was successfully held at the RAI Amsterdam Convention Centre. This marks the second consecutive year that Zhejiang Province has organized a collective delegation of its premier fintech, cross-border payment, and financial services enterprises to debut at Europe's top-tier professional financial event. The exhibition underscores Zhejiang's strong momentum in aligning with international financial frontiers, benchmarking against global service standards, continuously opening up its digital finance sector, and expanding its global trade in services footprint.The three-day exhibition, Zhejiang exhibition attracting over 1,100 international buyers and merchants. The event effectively promoted resource sharing, technological alignment, and commercial cooperation between Zhejiang and Europe in the fields of fintech, cross-border payment, and digital trade in services.

The exhibition focused on Zhejiang's competitive advantages in the trade in services industry, showcasing core achievements in blockchain technology, cross-border payment and settlement, forex financial services, and digital financial solutions. High-profile accompanying activities, including an opening ceremony, were held concurrently. Ding Shufeng, Deputy Director-General of the Department of Commerce of Zhejiang Province, attended the event and delivered a comprehensive presentation on Zhejiang's financial services milestones and its global service capabilities. Jin Yuan, Economic and Commercial Counselor at the Chinese Embassy in the Netherlands, delivered an address in support of the event.Executives from internationally renowned institutions, including Informa PLC, and leading global enterprises also attended. Leveraging this platform, Mrs. Chen Weijing, Deputy head of Hangzhou Municipal Bureau of Commerce promoted the upcoming 5th Global Digital Trade Expo. Meanwhile, the exhibition facilitated in-depth exchanges and cooperation between Zhejiang exhibitors and global payment giants such as VISA, Mastercard, and PayPal, effectively elevating the reputation and industry influence of the "Service of Zhejiang, Serve the World" brand in the international financial services sector.

During exhibition,enterprises from Zhejiang participated, unveiling their latest cutting-edge solutions. Such as, Ant International delivered a keynote presentation themed "Next-Generation One-Stop Financial Infrastructure." LianLian Global officially launched its European expansion strategy, aiming to build a trusted, intelligent, and secure global financial service ecosystem. Hyperchain Technology discussed its innovative practices and use cases in building a trusted infrastructure for industrial finance.Sandian Yisi Network Technology made a presentation on “Borderless Global Payments:Redefining Global Money Movement for European Business on site.

Money20/20 Europe, widely acclaimed as the world's premier fintech event. As the largest and most influential gathering for fintech, payment systems, and digital finance, Money20/20 Europe serves as the ultimate bellwether for the convergent innovation of TradFi and DeFi. Money20/20 Europe focuses on cutting-edge topics including EU financial regulation, cross-border payment infrastructure, AI applications in finance, digital asset innovation, and the collaborative evolution of banking and fintech. Annually attracting over 30,000 financial executives, tech pioneers, and industry experts from more than 100 countries, it stands as the most authoritative and pivotal platform for exchange and cooperation in the global financial services trade.

2026 Zhejiang Service Trade (Europe) Financial Services Exhibition has further fully leveraged the professional strengths of Money 20/20. Zhejiang's leading service trade sectors, including digital finance, cross-border payments, and blockchain technology, into the European mainstream market. It has solidified the international brand positioning of "Service of Zhejiang, Serve the World," paving the way for Zhejiang to continuously benchmark against international financial frontiers, optimize its global service layout, and accelerate its development into a new high ground for trade in services and international financial services that extends its reach nationwide and connects the globe.